#  Safe Driving in the Dominican Republic 

 





Poster series aimed at reducing road traffic accidents and encouraging safer driving among men in the Dominican Republic.



 

December 05, 2019

 

 

While many of the policy approaches to reducing road traffic deaths and injuries in the Dominican Republic must be pursued at the governmental level, including through improved enforcement of existing traffic laws, the problem can also be addressed by individuals directly in their own habits. Although specific data are not available for the rates of drunk driving and other traffic violations in the Dominican Republic, the World Health Organization (WHO) has more broadly found that accidents at intersections are a leading cause of vehicle-related injury, as is drunk driving. In the Dominican Republic specifically, there are 34.6 traffic deaths per 100,000 people, with men comprising 88% of fatalities. In addition, 67% of deaths were among riders of motorcycles and other motorized 2- and 3-wheeled vehicles, with 17% among pedestrians comprising the next biggest category.

## Artist

Tim O’Meara (2019)

   ![Corona bottle.](/sites/g/files/omnuum10866/files/styles/hwp_1_1__720x720_scale/public/2025-09/OMearaTim_SafeDrvng1.jpg?itok=gW7rVBUU) 

 

   ![Blue tarp on road.](/sites/g/files/omnuum10866/files/styles/hwp_1_1__720x720_scale/public/2025-09/OMearaTim_SafeDrvng2.jpg?itok=sT1NDEIT) 

 

   ![Blue tarp on road.](/sites/g/files/omnuum10866/files/styles/hwp_1_1__720x720_scale/public/2025-09/OMearaTim_SafeDrvng3.jpg?itok=ADy0NmUG) 

 

   ![Traffic light.](/sites/g/files/omnuum10866/files/styles/hwp_1_1__720x720_scale/public/2025-09/OMearaTim_SafeDrvng4.jpg?itok=oERypw6l) 

 

   ![Blue tarp on road.](/sites/g/files/omnuum10866/files/styles/hwp_1_1__720x720_scale/public/2025-09/OMearaTim_SafeDrvng5.jpg?itok=AR2toR6V) 

 

   ![Two baseballs.](/sites/g/files/omnuum10866/files/styles/hwp_1_1__720x720_scale/public/2025-09/OMearaTim_SafeDrvng6.jpg?itok=QmMxDPuf) 

 

## Artist Lens

Targeting these three heavily affected demographics—men, motorcycle riders, and pedestrians—I designed a series of advertisements with the goal of convincing them to avoid common, dangerous driving habits. These posters also suggest specific, easy-to-do actions that could drastically reduce the risk of fatal accidents. Because so many dangerous driving habits exist as part of the driving culture in the Dominican Republic, it is essential to raise awareness for the breadth of safety measures in response.

I chose to use photography to convey these messages deliberately in order to maximize the impact of my messaging. I have a background in photography, so I was confident that I could make compelling images to get across these points. In addition, the stark nature of these photographs allows me to catch the viewer’s attention and draw them into reading the text of the ads, which contextualizes the images and puts forth the more specific, actionable messaging. Finally, the medium allowed me to use recognizable imagery, such as crosswalks, beer bottles, and baseballs, to make sure that viewers could relate to the visuals and therefore internalize the messaging further, increasing their likelihood of changing behaviors in response.



 

## Media

Digital

[Download Safe Driving in the Dominican Republic PDF](/file_url/760)



 

 

 



 

 See also:- [ Violence/Injuries ](/topics/violence-injuries)
- [ Poster ](/type/poster)
 
 

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